LOCATION, STYLE AND CHARACTER A convenient and exciting location, right in the heart of Shinjuku. Well situated for business, sightseeing and shopping. This striking, brick-colored tower boasts 571 guest rooms and the Seibu Shinjuku Pepe, a trend-setting shopping area featuring quality fashion shops. The Seibu Shinjuku Station is located on the second floor. FEATURES AND SERVICES Our 571 guest rooms provide an environment of quiet and calm in the midst of a downtown setting. Each type of room was designed to maintain the same standards of convenient service for our guests. Hotel facilities include 24-hour room service, 5 restaurants, 2 bars and the Piccadilly Circus ice cream parlour. Utell Value Selection - Takes pride in creating a friendly and informal atmosphere, providing excellent value for money for both business and leisure stays.